Wednesday, March 28, 2012

Storyboard as a key for videomaking

'For producing a one-minute video 7 to 10 minutes taped video should be sufficient to make your video production.   The more you shoot, the more work you have to do the final editing part. A careful planning is essential!'

Do's and Don'ts
Comparing a couple of video's at youtube, can already help to identify the do's and don'ts in videomaking.
Do's
  • Clearify your goals and topics from the beginning. The questions What? When? Why? Who? Where? Which questions to be asked? should be answered from the beginning;
  • Show the context where the video takes place.  If there is a speaker, show the audience who is listening;
  • Make the video lively by changing video shots every  5 - 10 seconds;
  • Use attractive music that can carry and guide the story;
  • Light and the quality of the audio are essential during the filming. Use the appropriate equipment;
  • Prevent shaking images. If possible use a tripod
  • Tell a story through your video. Plan the videomaking in advance.  A structured and focused preperation of the story, will help to build the story.  Do research and build relationships before you even start to use the camera.
Don'ts
These are all the contrary's of the do's.  Especially unclear goals, bad camera work, an unclear story, low audio quality, absence of good music and not showing the context are the most appearing common factors, that make a video unattractive to watch. 

Watch the animoto photo - video story of a recent training - 22nd March '12 -  about video making:

Make a video of your own at Animoto.

The storyboard as point of departure
The process of videomaking starts after the conception phase with a good planning. What are the goals? What will be the message? Who will participate? How will the story look like? Where will it take place? How long is the video going to last?

The answers are vizualized through a story board. Each scene, which is part of the story, is elaborated in an 'imaginal picture';  the place, the people, the questions, the position of the camera, the decor, light .....   Read more at 'The art of making short video messages'

Filming and editing
Proper and adequate equipment is needed to do the filming. JVC, Canon, Sony and Panasonic have generally good quality camera's for less than 700 euro's.   A tripod is helpful in making stable camera shots. A well functioning sound system is essential. Sound is one of the most important parts of attracting or distracting visitors who are watching your video. 
Editing already starts during the filming.  Videoshots and images which support the context, make the story more powerful. The video shots can already be in-corporated in the story board. Editing is fun but time consuming. A well planned and elaborated story board minimizes the amount of work for a video production. For one minute of video, 7 - 10 minutes material should be sufficient. Adobe premiera elements (for Windows based computers)  and Final CutPro (for Mac computers) are the most commonly used software.

Conclusion
Videomaking starts with watching short video's and movies from others.  Observing helps to identify what you want and don't want.  A good orientation is helpful. Talk to others who regularly make video's.  A good advise for proper camera equipment and editing software can save you a lof of additional costs and frustrations.  After that.  Practise, practise, practise and ask for feedback.

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