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Most Significant Change (MSC): How to measure behavioural change?

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'The literacy rate has increased with 20 % in five years!' 'Fifty percent of the young people, who participated in reading and writing classes have acquired a job within a year after their studies!' 'The number of parents, who take on volunteer responsibilities in the Youth Centre have increased with 30 parents in two years!' These are just three examples of project indicators, which can be for mulated according to the Logical Framework (LF) principles for a youth development project in a big slum area in Kampala City, Uganda. However, most statistical indicators are difficult to measure. And what do statistics say about structural change? Mostly change can not be liniarly and logically explained...... Most structural change starts with behavioural change. Many times I hear people express after an inspirational workshop about social media; ' Tomorrow I am going to open an account at Twitter!', 'I will update my profile at Linkedin!