Wednesday, March 28, 2012

Storyboard as a key for videomaking

'For producing a one-minute video 7 to 10 minutes taped video should be sufficient to make your video production.   The more you shoot, the more work you have to do the final editing part. A careful planning is essential!'

Do's and Don'ts
Comparing a couple of video's at youtube, can already help to identify the do's and don'ts in videomaking.
  • Clearify your goals and topics from the beginning. The questions What? When? Why? Who? Where? Which questions to be asked? should be answered from the beginning;
  • Show the context where the video takes place.  If there is a speaker, show the audience who is listening;
  • Make the video lively by changing video shots every  5 - 10 seconds;
  • Use attractive music that can carry and guide the story;
  • Light and the quality of the audio are essential during the filming. Use the appropriate equipment;
  • Prevent shaking images. If possible use a tripod
  • Tell a story through your video. Plan the videomaking in advance.  A structured and focused preperation of the story, will help to build the story.  Do research and build relationships before you even start to use the camera.
These are all the contrary's of the do's.  Especially unclear goals, bad camera work, an unclear story, low audio quality, absence of good music and not showing the context are the most appearing common factors, that make a video unattractive to watch. 

Watch the animoto photo - video story of a recent training - 22nd March '12 -  about video making:

Make a video of your own at Animoto.

The storyboard as point of departure
The process of videomaking starts after the conception phase with a good planning. What are the goals? What will be the message? Who will participate? How will the story look like? Where will it take place? How long is the video going to last?

The answers are vizualized through a story board. Each scene, which is part of the story, is elaborated in an 'imaginal picture';  the place, the people, the questions, the position of the camera, the decor, light .....   Read more at 'The art of making short video messages'

Filming and editing
Proper and adequate equipment is needed to do the filming. JVC, Canon, Sony and Panasonic have generally good quality camera's for less than 700 euro's.   A tripod is helpful in making stable camera shots. A well functioning sound system is essential. Sound is one of the most important parts of attracting or distracting visitors who are watching your video. 
Editing already starts during the filming.  Videoshots and images which support the context, make the story more powerful. The video shots can already be in-corporated in the story board. Editing is fun but time consuming. A well planned and elaborated story board minimizes the amount of work for a video production. For one minute of video, 7 - 10 minutes material should be sufficient. Adobe premiera elements (for Windows based computers)  and Final CutPro (for Mac computers) are the most commonly used software.

Videomaking starts with watching short video's and movies from others.  Observing helps to identify what you want and don't want.  A good orientation is helpful. Talk to others who regularly make video's.  A good advise for proper camera equipment and editing software can save you a lof of additional costs and frustrations.  After that.  Practise, practise, practise and ask for feedback.

Tuesday, March 20, 2012

Building a 'Conference Story' by handing over the video camera

"Handing over your video camera to one of your colleagues, can bring some nice surprises!".  This is what I did during the conference 'Facilitation as a {2nd} profession, which was held on the 23rd September, 2011. My colleague Erik Kijne (PCM Group) filmed and interviewed workshopleaders, participants and collected conference impressions at the annual conference organised by the International Association ofFacilitators (IAF) - Netherlands.

The process of editing
Between December 2011 and early March, 2012 Erik and I sat together to compile and edit the highlights of this annual event.  Out of a total of 70 minutes video tape,  a first draft video of 10 minutes was compiled.  This was followed by three rounds of collecting feedback from IAF-Nl  colleagues. Eventually the video was shortened to a production of 4.15 minutes showing impressions of the opening,  workshops, a 'blundering facilitator' and participants quotes. 
See video:

What took us most time was to collect the feedback and in-corporate these in the final video production.  The advantage of collecting feedback is that it helps you to see new perspectives and  it sharpens you to discover the taste of the average video watcher.   Story telling by video is an art and feedback helps to develop the story for a broader audience.  Another benefit is that it creates a sense of ownership and value  with the ones who were involved in the process of giving feedback.
One of the pitfalls is being to eager to publish and disseminate the video. Patience is an art, while developing the story through feedback collection.

Be open for surprises
What surprised me the most, is that any person with an interest and passion for video, can gather wonderful impressions for a signicant story. The power of the video camera can bring new perspectives for creative story telling. 
What I learned?  Hand over the camera and have the trust that something beautiful will be created!
The next IAF-Netherlands Conference 2012  will take place on the 22nd June, 2012 in Soesterberg, The Netherlands. The theme will deal about 'To facilitate in the Here and Now'