Simon Koolwijk

"A whole new mind - Why right - brainers will rule the future" is a book which very much caught my inspiration. The book explains that in the coming decades the creative people will be the ones dominating and inspiring our work and economies. Daniel H. Pink explains that a lot of products and services have been standardized. Economies as China and India are much more competitative than our economies in producting standardized products. Therefore the challenge for European and American countries is to become innovative and creative. Daniel H. Pink recommends the six senses, which stimulate creative development: Design (make your product or service unique in its design) Story (connect a story to your product) Symphony (your service is like a music song, touching people at different stages) Empathy (replace yourself into the client and understand body language) Play (make people play and stimulate the inner child in them) Meaning (give meaning and understanding to y...

The last 4 weeks I have spended my time reading. Two books really caught my attention. The first one which gave me a lot of new inspiration is: "Creativiteit Hoe? Zo? - Igor Byttebier ." The book provides a number of brainstorm techniques on how to get new illunamous ideas. Normally with the traditional brainstorm methods you get the regular ideas, but with some exceptional techniques you can create new things, which you have not been thinking of before. Igor Byttebier clearifies from the beginning that creativity is not something, that is only given to a few number of people. It is something you can learn! The book gives some exercises which help you to develop these skills. Myself, I have started to look differently at pictures, photos and things in my surroundings. Last week I was looking at a picture with hot peppers! But when I looked it from a different perspective I saw women in red dresses dancing very passionately, or I saw that somebody had cut a white paper and ...